Many of you that have heard me in the past few years have heard me speak of the “multiplier”: we can grow the number of active players with much of our effots, but if we really want to have more exposure, we need to grow the non-player fan base much more. For every new player, I would like to see ten new people that become a fan of our sport to watch.
Initiatives that specifically target this are few and far between, but especially the Hungarian and Hong Kong Korfball Associations have been very active in this realm recently. In Hungary, korfball will be part of an annual night sport festival on the Heroes Square, one of Europe’s most famous Squares. 10,000 people are expected to take part and will be able to witness and feel korfball. In Hong Kong, korfball has been featured in a nationwide TV and subway commercial that has been shown to millions of people in the territory. Moreover, tens of thousands of people are watching the video every day on Youtube.
Creativity has no limits, and I challenge each and every korfball player to think about their effort in creating the multiplier. Ideas are welcome – executing those yourself even more!